M. H. "Mac" McIntosh, CBC

 

M. H. “Mac" McIntosh, is a business-to-business marketing consultant who is considered to be a leading expert on the subject of sales leads. Mac specializes in helping companies who sell  products or services to other companies, institutions or government agencies to:

    •    Generate more high-quality sales leads
    •    Nurture and qualify leads as being sales-ready
    •    Convert more leads in to new business and sales revenue
    •    Track and measure marketing results and ROI

Mac’s clients range from small and medium-sized companies to large, global enterprises like ADC, Intel, GlobalSpec, Microsoft, NEC, NSK, Siemens and Sigma-Aldrich.  Mac’s background includes 20 years of hands-on experience in B2B marketing, direct marketing and sales. Previous to starting his own consulting firm in 1990, Mac held account management, sales and marketing management positions with companies in manufacturing, media, marketing communications and marketing services. In addition to consulting, Mac teaches graduate-level, university-level courses both in the USA and Europe,  conducts marketing workshops and seminars for leading corporations and associations around the world, writes regularly for leading marketing and business publications, and is the publisher of Sales Lead Report®, an e-newsletter with more than 20,000 B2B marketing professionals as subscribers, and Sales Lead Insights®, his award-winning B2B marketing blog. McIntosh’s recent accolades include being selected as one of BtoB magazines “Top 100” and being named “Vendor of the Year” by Microsoft Business Solutions. McIntosh is a member of the Business Marketing Association and was awarded its Certified Business Communications designation. He’s also a member of the International Association of Business Communicators, the American Marketing Association, the American Society of Training and Development and the National Speakers Association.