Technology Enabled Marketing
We think technology is like ‘mustered’.
Just like Mustered is more valuable when it is on a
hot dog, technology is more valuable when it is
applied to a real business process to solve a real
business problem. In today’s day and age when
marketing process needs to be cost optimized, time
efficient and results driven, you want to implement
a technology solution that adapts to your business
environment and integrates your current investment
in technology, equipment, processes and human
resources. See how today’s technology can help you
do more with less resources in the marketing
department.
Technology in
Digital Printing Direct Mail & Printing industry
has come a long way since the Gothenburg
era. Today’s high speed digital print
production competes against legacy minded
offset and web printing in nearly every
market, small & large. Click on read more to
learn how integration of digital printing,
web to print and print to web can integrate
with your traditional offset and web
printing for improved results.
Technology in E Mail
Technology has evolved the
e-mail marketing business process and if you are
not up to speed your superb creation will not
even make it through the junk and spam
filtration systems at ISPs, Domains and Outlook.
Negotiating with the firewall has replaced the
old ‘getting past the gatekeeper’. Read more to
find out how Elaunchers.Com in partnership with
List Engage can help you achieve desired
results.
Technology in Direct
Mail Today’s direct mail is
clean, efficient and results driven. It takes
advantage of best in class list research and
market segmentation and implements successful
direct mail techniques with higher efficiencies
using state of the art response management tools
like Personalized URLs, dedicated toll free
phone numbers and auto respondent technology
that gets back to the prospect immediately.
Technology in
Telemarketing If you
think telemarketing is what it used to be, think
again. It is unreasonable to throw a phone book
at your sale people and try to motivate them to
go out and make calls. Learn how you can
implement marketing automation systems and
integrate outsourced telemarketing in to your
sales lead generation process and marketing mix.
Technology in Web:
If your web site was designed
and developed before current W3C and Web 2.0
standards came to life, you may want to consider
rebuilding your site. Not just search engines,
but your clients and your prospects also
evaluate you based on what you say on your web
site.
Technology in Sales
Process: How integrated are
your sales, marketing, operations and
accounting? Do you have one technology platform
that helps your sales people be in front of the
right opportunity at the right time? We believe
that no business is too small to implement
Microsoft Business Contact Manager and no
business is too large to implement Microsoft
Dynamics CRM.
Technology in
Response Management: Marketing
works… but are you working when it is working?
That is the question we ask when we evaluate
your sales lead generation and lead management
process. Learn how today’s interactive marketing
technology can help you stay ahead of the
competition by creating a two way dialogue
between your web site and your prospect. If
implemented right, an automated response
management system can capture more leads and
keep them warm longer for your sales force.
Technology in
Collaboration: When you spend
moneyon a marketing program your project is
touched by at least ten people at over 6
companies: You, your designer, your writer, you
database administrator, your printer, your mail
house, your web designer and your sales team…
What if they all can log in to an on line
‘situation room’ and collaborate with each
other. Read more to see how Microsoft Sharepoint
helps you with simple yet powerful tools like
documents library, project management tools,
data warehousing, production management and
digital asset management tools.